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I didn't build my career by staying in one industry.
I spent six years in motorsport, running international championships under real pressure. Then I built Načisto from scratch.
Through my digital marketing agency, I worked with clients across different industries. I’ve sold. I’ve negotiated. I’ve walked into rooms where I knew nobody. I’ve built things without having every answer first.
Today, I work from Dubai with founders in Europe, the UK, the US, and the Gulf.
I’m selective about who I work with, and honest about what I see. Not every idea is ready for market. Some need rethinking. Some are better dropped.
That can be the hardest conversation, especially when an idea means a lot to you. But if I see no credible way for it to make money, I’ll tell you before you spend yours.
Career
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The path so far
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Best Digital
Načisto
Dubai
What I believe
Honesty is the service.
I won't tell you an idea is good just because you're paying me. Sometimes the most valuable week is the one where we kill it.
Doing beats learning.
Every week ends with something done, not something learned. Courses don't build businesses. Decisions do.
Structure beats motivation.
Motivation lasts a weekend. A system you follow on a bad Monday is what moves the business.