8-week group program
You don't need another year of thinking about it. You need eight weeks of doing it.
THE FIRST MOVE is 8 weeks, in a group of 5 women, for the idea you keep postponing. Every week you do one real thing. By the end, your offer is out and you've talked to your first customers.
- 8weeks
- 5women, never more
- 1live group session a week, online
- Soonnext group, dates announced to applicants first
This is you if
- You've had the same idea for months, maybe years.
- You've saved more posts about starting a business than you can count.
- You've asked ChatGPT, Google and three friends. Three different answers, no decision.
- You're not lazy. You just don't know what step one is.
This is not for you if
- You already run a business. (That's what Scale is for.)
- You want someone to tell you your idea is amazing.
- You want a course to watch at 2x speed and never open again.
The 8 weeks
Every week ends with something done, not something learned.
Apply for a place- Is this idea worth it?We look at it honestly. Keep it, change it, or kill it now.
- Who it's for.One real person. Not "women 25–45."
- What you're actually selling.The first version, small enough to start.
- Why you.What makes someone pick you over the ten others.
- How it reaches people.One channel. Not five.
- First conversations.You talk to real people about it. Yes, out loud.
- Your offer goes out.Into the world, with your name on it.
- First customer, next 90 days.You leave with a customer conversation behind you and a plan for the next 90 days.
What you leave with
- A clear decision about your idea. Build it, change it, or let it go.
- One offer, written and priced.
- Real conversations with the people you want to sell to.
- A 90-day plan you'll actually follow.
- Three months of The Desk, free, so you don't lose the rhythm.
How it works
- Group
- 5 women, never more
- Length
- 8 weeks
- Format
- One live group session a week, online, in English
- Between sessions
- One task, done before the next call
- Starts
- Next group: dates announced soon. Apply to be first in line.
- Investment
- Shared with you after your application
FAQ
Do I need a business plan?
No. You need an idea and 8 weeks.
Do I need money to start a business?
Less than you think. That's one of the things we work out.
What if my idea is bad?
Then you find out in week one, not after six months and your savings.
I have a full-time job.
Most women in the group will. The work is sized for that: about 3–4 hours a week.
Where do I need to be?
Anywhere. Sessions are online, at a time that works across the group.
What if I miss a session?
Sessions aren't recorded or repeated, so plan the 8 weeks in. If you can't make it, you can move your place to the next group (see the Refund Policy).
Why only 5?
So everyone gets real attention, every week. In a group of 30 you'd be watching. In a group of 5 you're working.
Is it in English?
Yes. The group is international.
What happens after the 8 weeks?
You get three months of The Desk free: a new Move every Monday, so you keep going on your own.
5 places. If you've been waiting for a sign, this is a very literal one.
Got it. I read these myself. If I think I can help, you'll hear from me within 3 working days. In the meantime, here's what I write every week.
Not ready yet? Start with the Founder Clarity Kit ($49).